Status Quo Thinking Arrows

Status Quo Thinking

Status quo thinking implies that a fund is comfortable with the existing state of affairs. This ‘even keel’ mindset does not sit well with stakeholders, who have been vocal about problems they believe have not been solved by the industry. 

This paper aims to help funds understand why they may be perceived to be too focused on the status quo; and why this damages confidence in the industry. We encourage funds to consider what we mean by ‘status quo thinking’; and to reflect on how easy it is to think about familiar superannuation fund challenges and opportunities in a status quo-anchored way.

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Raewyn Williams
Raewyn Williams

Managing Director


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Raewyn Williams
Raewyn Williams